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Content Strategy for the Web Kristina Halvorson
Publisher: New Riders Press

For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. But what does that really mean? How do we build web places that actually meet human needs? Anderson, Margot Bloomstein, John F. When I first heard the term “content strategist” a few years ago, I thought, Yay! How can you realize the value of content while planning for its long-term success? Edmonton UX book club started its new year with one of the hottest topics in the user experience community: content strategy. How do we future-proof our authors? We did so by having Kristina Halvorson come and discuss her book, Content Strategy for Web. What are the new rules of writing for the web? That's what I do—somebody's finally named it. These are some of the things I explored in my presentation at Confab London 2013. Our 8 favorite content strategy presentations and slide decks of 2012, from Kristina Halvorson, Sara Wachter-Boettcher, Rand Fishkin, Jonathon Colman, Stephen P. Heute möchte ich die Aufmerksamkeit auf ein Buch lenken, das bei mir neulich wieder auf dem Schreibtisch lag: Kristina Halvorson's Content Strategy for the Web. If you've been reading our blog at all in the last year you know that it starts with solid content strategy.